The Art of Pricing

Get started and take your business to the next level!

  • The Art of Pricing by Brendon Payne will give the principles and concepts behind the true art form of pricing a listing.

  • We spend so much time generating leads and following up with leads, that you get to the point where you actually have to go take a listing.

  • It is so incredibly important to know that pitfalls and the roadblocks of pricing so you will be able to price accordingly.

Course curriculum

  • 1

    Chapter 1: The Art of Pricing Overview

    • Art Of Pricing - Overview

  • 2

    Chapter 2: The Art of Pricing Roadmap

    • Art of Pricing Roadmap

    • Art of Pricing Roadmap

  • 3

    Chapter 3: Live Pricing Coaching Call

    • Live Pricing Coaching Call

  • 4

    Chapter 4: Handling Pricing Objections

    • Handling Pricing Objections

  • 5

    Chapter 5: Pro Tips For Pricing

    • 1. Engage Sellers For Accurate Pricing

    • 2. Clarifying the Difference in Selling Times

    • 3. Why Sellers Will Want to Sell Quicker Than They Tell

    • 4. Future Pacing for Successful Transactions

    • 5. Understanding How Buyers Shop for Homes

    • 6. Using Price to Create Leverage for Your Sellers

  • 6

    Chapter 6: The Art of Pricing II

    • Effective Price Adjustments

Start Learning Now:

  • $79.00

    $79.00The Art of Pricing

    Agents spend way too much time searching the MLS for the perfect comp, the perfect list price and then commit to telling their sellers the price the property is going to sell for. STOP! After seeing this series you'll realize that high producing agents do things very differently which allows them to have more time. After you adopt these principals you'll have easier conversations and convert more of the appointments you set.
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Brendon Payne

In 2007 Brendon left a corporate job, got his real estate license and set off to grow his real estate career. He was committed to “going all in” but he also had a requirement that his business would not be his life. He needed to see a clear path on how what he needed to believe, the activities he needed to be an expert at and the systems that would allow him to grow QUICKLY. In his first full year in business he sold 52 homes and by year 4 he was selling over 100 homes every year and still sells 150 homes each year. He’s been featured as a speaker for REALOGY Companies on the topics of, becoming a listing expert, communicating effectively, handling objections, scaling through staffing, and many more topics critical to creating huge production. Along with his personal production in Myrtle Beach, SC. he also owns Century 21 Expert Advisors in Charleston SC where he coaches his agents on growing their production using the same strategies included in this coaching series.