Conversion University

Conversion University is the industry leading lead conversion training program for Agents and ISAs. It is designed specifically to support real estate teams in leveraging critical lead conversion training using the most updated and cutting-edge tech.

Buy $199.00

Course curriculum

1

Introduction
- Intro
- Course Outline
- Definitions
2

Module 1: Foundation
- ISA/Agent Daily Schedule
- Definitions
- Lead Gen Theory
- Lead Types Buyers
- Lead Types Sellers
- Lead Type - Renters, Landlords, Investors
3

Module 2: Lead Assembly Line
- Lead Gen Metrics
- Lead Standards & Priority Order
- Dialers
- Lead Gen Tips
- Database Management, Tagging, Timeframes, Segmentation & Automation
- Nurtures & Nurture Requirements
4

Module 3: Conversation Principals
- Mechanics of a call
- 6 Scenario Questions
- Conversation PRIORITIZATION
5

Module 4: SCRIPTS!
- Full Downloadable Script Manual
- Script Manual Explainer
- Buyer lead type & mindset
- Seller lead type & mindset
- EXP/WTH Script
- FSBO Script
- Zillow/Realtor/Trulia Script
- Secretary Script
- Website/Social Media Registration Script
- Radio/TV/Direct Mail Response Script
6

Module 5: Objection Handling
- Objections overview
- PPO process
- Follow the NO
7

Module 6: Closing Principals
- Closing Overview
- Closing Process
- Unique Selling Proposition
- Appointments
- Closing Summary
8

Module 7 Personality Types
- DISC Personality Profile Overview
- Dominance
- Influence
- Steadiness
- Conscientiousness
- Dealing With Your Own DISC
9

Module 8: Mindset
- Mindset Matters
- Avoiding Negative Thinking
- Daily Power Techniques
- The Power Of Presence
- Your Story VS Reality
10

Module 9: Time Management
- Time Blocking & Time Management Strategies

Instructor

Dale Archdekin

Dale Archdekin is the founder of Smart Inside Sales, a coaching and training company serving residential real estate agents and brokers. As former Director of Lead Generation for a top-5 Keller Williams Realty mega team, Dale was instrumental in more than doubling the team’s sales to over $200 million in just 3 years. Dale’s journey to becoming a trusted voice in residential real estate lead generation began with a high school job in telemarketing. Dale is now a celebrated author, speaker, and mentor in building and managing inside sales agent teams and lead generation departments.